How Does Guest Posting impact your Website's SEO?
Guest posting or Guest blogging means publishing your content on a third-party website or blog. It comes as a white hat off-page SEO strategy to increase the Domain Authority and Visitors of your website. Every big website uses this master technique to grow their audience
Are you not getting sufficient views on your website? Is the public not aware of your brand? Tried implementing SEO but still not getting fruitful results?
Have you ever tried Guest Posting? If not, it's time for a change!
Here's why you should start putting effort into Guest Posting!
Boosting your Brand Presence
Guest posts will increase your brand presence. Not only that would aware people interested in the niche of your business and services, but also it will serve as a great review. If you are new in your business or you have created a new website, then a guest post will increase your brand awareness quickly by submitting your post on popular sites.
Backlinks
When you submit your website/blog link on body text or author bio. This means that you are giving a path to the visitors to travel to your website. In this way, you are getting a backlink to your website and getting more traffic towards your website. Traffic can also be your customers, influencers and followers. With high-quality backlinks, even your Search Engine Ranking improves to a great extent. With 100+ backlinks on a page, the page has a high chance to get displayed on the first 2 pages of Google Search.
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Backlinks work like magic! |
Many websites let you put backlinks to your website in their post. Now, that's a win for you. Either you get a no-follow backlink or a do-follow backlink, both will serve the purpose of getting inbound and outbound visitors to your website and boosting your Domain Authority (DA).
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Increase Social Media Presence
Guest posting provides visitors with the opportunity to share content on various social profiles. Shareability of your content is key, and when you are putting your information on other sites, then you should share that post on your various social media profiles. So that your friend list can also like, share and comment on your post. In this way, your content becomes more popular.
Advertising Platform
Guest Post is a great organic and most times free advertising platform. Your brand gets exposure to your targeted audience. Blog posting on different sites is an organic promotion that feels more authentic and natural. If you are posting on a reputable site then you can bring more customers from their website as the visitors already trust that website. Moreover, the post stays on for years. Whenever any visitor reaches that page it gets an awareness of your brand/website.
Final conclusion
As long as your content is of high quality and the site you are posting to is active and genuine, guest blogging is a great way to increase your site rankings. The way Google sees it, if other people are linking back to your blog on their own websites, then the content on your blog must be relevant and interesting. When individuals comment, share, like or link to your blog, it moves up in Google’s PageRank — that means, it’s much more likely to pop up first when someone googles a similar topic.
Can you name some sites where we can guest posts?
ReplyDeleteI started guest posting few months back. Since then my blog started glowing slowly 😃
ReplyDeleteHow can I publish content in Author Panel?
ReplyDeleteGo to the Publish section.
DeleteYou can increase ranking by posting on sites like quora, etc as well!
ReplyDelete